CASE STUDY
From complexity
to clarity
See how the Drexel University Division of Marketing and Communications transformed its marketing operations, creating a scalable system that supports 2,600+ annual deliverables, improves efficiency, and gives leadership real-time visibility.
At a Glance
2,600+
annual deliverables
60+
professionals supported
350+
annual projects
25%
reduction in operating expenses
95%
reduction in email
0
deliverables lost to unclear ownership
A centralized marketing operation built for what’s next
We helped Drexel University’s Division of Marketing and Communications establish a scalable project management office and operating model to support a growing volume of work across 60+ stakeholders.
The Story
The Situation
1
In 2022, three university marketing departments were consolidated into a single division. While the structure changed, project management practices, tools, and processes remained fragmented.
The Challenges
2
Email-driven workflows
Inconsistent intake and prioritization
Limited portfolio visibility
Redundant tolls and processes
Difficulty tracking work and ownership
Our Approach
3
We established a centralized PMO and implemented a scalable operating model, including:
Standardized intake and workflows
Consolidated work management system
Clear roles and governance
Executive dashboards and reporting
Training and onboarding for 60+ team members
The Results
4
2,600+ annual deliverables supported
350+ annual projects and initiatives
95% reduction in email
25% reduction in operating expenses
3 systems consolidated into 1
0 deliverables lost due to unclear ownership
LET’S BUILD WHAT’S NEXT