At Drexel, we centralized the marketing work under a newly centralized division. But centralizing the work didn't automatically create a system for moving it through the team.

Your marketing team doesn't need to fix everything at once. One of the biggest mistakes in marketing operations is trying to improve everything simultaneously.

Where does your marketing work actually get stuck? Every marketing organization has a workflow. The question is whether you can see where it breaks down.

Effective marketing operations starts with structure. These are the ten principles I follow to build marketing operations that are clear, repeatable, and scalable.

Building a system that helps teams do better work means the team can increase output without increasing headcount.

It’s like a backpack filled with settings and other project attributes that you carry around to every projects you manage

We solved the challenge of losing the forest for the trees with all the campaigns, deliverables, and other responsibilities.