What Happened When We Stopped Treating Marketing Operations as a Software Problem?

Written By Stephen Babb

At Drexel, we centralized the marketing work under a newly centralized division. But centralizing the work didn't automatically create a system for moving it through the team.

We rebuilt the operating model around five stages, and the result was 25% more output from the team:

Intake → Launch → Execution → Approval → Portfolio

We learned firsthand to structure the work first. Then use technology to support it.

Stephen Babb http://stephenwilliambabb.com/
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