Where Does Your Marketing Work Actually Get Stuck?

Where does your marketing work actually get stuck? Every marketing organization has a workflow. The question is whether you can see where it breaks down.

  1. Getting the work in

  2. Getting the work started

  3. Moving it between people

  4. Getting it approved

  5. Understanding everything that's happening

These are the five stages I use to diagnose marketing operations. Which stage creates the most friction for your team?

Make it stand out

Whatever it is, the way you tell your story online can make all the difference.

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Your Marketing Team Doesn't Need to Fix Everything at Once

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Ten Principles of Effective Marketing Operations